THE ALPENHORN

♦ ALPENHORN ADVERTISERS ♦

♦ Advertising Offices ♦

Advertising Orders and Design
Joye Neff, Advertising Manager
Beth Schmoyer/Berners and Blooms Photography, Advertising Designer

Advertising Order Forms

• BMDCA Alpenhorn General Advertising Form
• BMDCA Alpenhorn Veterans Issue Advertising Form

Advertising Rates and Availability
Front Cover: $600 (Color Only; Cover must be designed by The Alpenhorn)
Inside Front Cover: $375 (Color Only)
Back Cover (Must be designed by The Alpenhorn): $360 (Full Page, Color Only)
Inside Back Cover: $350 (Color Only)
Center Spread: $600 (Color)/$300 (BandW)
Full Page: $300 (Color)/$150 (BandW)
Half Page: $150 (Color)/$75 (BandW)
Quarter Page: $75 (Color)/$40 (BandW)
Kennel/Business Card: $25 (BandW Only)
6-Issue Run $125 [Changes (e.g., phone, address, logo, or website) during run are $10 per change]
Non-BMDCA Members: Double Rates

Regional Club Rates:

• Draft-Test-Only Ad, B and W Only, Half or Full Page, Camera-ready: 75% Discount off regular price
• Other Club-Sponsored Events/WandM, BandW Only, Half or Full Page, Camera-ready: 50% Discount off regular price
• Non-camera-ready, add $10

Ad design by our The Alpenhorn ad designer is a free service included in the price of all ads (excluding discounted Club ads, for which we charge a $10 design fee). If you anticipate using a The Alpenhorn-designed ad in a non-BMDCA publication, please contact our ad designer for our policy. Covers are sold on a first-come, first-served basis. (Note: BMDCA reserves the August cover for the National Specialty).

All front and back covers must be designed by The Alpenhorn. Only color ads reserved as premium positions (i.e., Front or Back Cover, Inside Front or Back Cover, or Center Spread) are guaranteed a specific location in the magazine.
Reservations for premium positions require prepayment at time of reservation to reserve the page. All other ad placements are "run-of-magazine" (i.e., placed at the discretion of the Editor-in-Chief to accommodate printing requirements).

Advertising Order Placement

Requests for advertising space should be sent to the Advertising Manager, Joye Neff. Payment for advertising must be received by The Alpenhorn no later than the 1st day of the even-numbered month before issue publication (e.g., by June 1st for an ad in the August issue). Ads for which payment is received after the deadline will be run in the following issue. Advertising orders must be paid in full by the issue deadline. All ads must have an "owner" (i.e., a person responsible for paying for the ad).
Advertising prices include "free" The Alpenhorn design service.

Advertisers may always choose to hire their own designers or design the ad themselves (excluding front and back covers); The Alpenhorn does not discount ads designed elsewhere. Advertisers using external designers must still order ad space through Joye Neff by the normal deadline.
If you are not using our design service, the name of your ad designer must appear somewhere on your ad copy. External ad designers should note that all text/images must be contained within the "live area" as noted below; ads not conforming to these requirements or formatted incorrectly will not be accepted as camera ready. All ads must conform to The Alpenhorn standards for registered names, titles, and Berner-Garde numbers.

- Trim size of publication -
Full Page: 8.5" wide x 11" tall; live area inside trim - 7.5" wide x 9.75" tall; and full-page bleed add .125" to all sides finished total size.
Spread: (Submit as 1 Document): Trim size of publication - 17" wide x 11" tall; live area inside trim - 7.5" wide x 9.75" tall each page; and for full bleed add .125" to all sides finished total size.
Half Page: (1/2 Horizontal): 1/2 page - 8.5" wide x 5.5" tall; live area inside trim - 7.5" wide x 4.875" tall; and for full bleed add .125" to all sides finished total size.
Quarter Page: 1/4 page - 4.25" wide x 5.5" tall; live area inside trim - 3.75" wide x 4.875" tall. No bleeds on quarter-page ads.
Color ads should be saved as CMYK; B and W ads saved as grayscale.
Photos should be minimum 300 effective PPI (or 300 DPI at the size to be printed). Ad designer's name should appear on all ads. Completed FINAL COPY for ads that are not designed by The Alpenhorn should be sent to the Editor-in-Chief (TheAlpenhorn@gmail.com) on or before the advertising deadline. Late ads will appear in the following issue if they are not received by the deadline.

Make check or money order payable to "BMDCA" in US funds. Advertisers whose checks are returned for any reason will be billed for fees incurred by the BMDCA.
Please send your advertisement order and payment to:
Joye Neff, Advertising Manager
1182 Firwood Drive
Pittsburgh, PA 15243-1881
joye.neff@gmail.com
412-561-8539

Advertising Copy Submission

Advertising copy (photos, text, and images) must be received by our Advertising Designer well before the deadline so that you will be able to submit final copy by the deadline [final copy due no later than the 1st day of the even-numbered month prior to the month in which the ad is to appear (i.e., December 1st for the February issue; February 1st for the April issue; April 1st for the June issue; June 1st for the August issue; August 1st for the October issue; and October 1st for the December issue)]. Send ad copy to:
Beth A. Schmoyer, Ad Designer
Berners and Blooms Photography
1869 2nd Street
Bethlehem, PA 18020
blkcat123@rcn.com
610-868-5569 (hm)
610-657-5174 (cell)

Bernese Mountain Dog Club of America

THE ALPENHORN

♦ ALPENHORN ADVERTISERS ♦

♦ Advertising Offices ♦